How to attract more clients on Social Media
Want to attract more clients on social media for your travel business?
Don’t fall into the trap of using social media to push out marketing content and promote travel deals. Why? Because this just won’t work in 2021.
So let’s talk about what WILL work.
Attracting more clients on Social Media or turning your followers into bookings is only possible when you focus on connections first and selling your travel services second.
This is how you lay the foundation for the booking.
I’m here to teach you how to tweak your approach and focus on developing meaningful relationships and connections with your followers instead of pushing out sales content.
There are 3 ingredients you need to build connections with your followers — KNOW, LIKE, and TRUST.
These 3 things make all the difference when your followers consider who they want to work with to plan their adventures.
To make sure that you are on the right path, there are a few questions you want to ask yourself. Click to watch!
1. Is my content inviting?
Social media is all about being social, and your content should invite your followers to be a part of your community. First thing’s first, keep the language in your posts conversational, and second, focus on inviting followers to engage with you.
You can easily do that by:
- Regularly asking questions at the end of every post.
- Use inviting language that sounds like a natural conversation.
- Use polls in your stories to prompt followers to engage.
2. Is my content too promotional?
You don’t want to be the travel advisor who only shows up on social media to promote — this is the quickest way to make your followers tune you out.
80% of your content should focus on posts about you, about what you do in your business, showing you can solve your ideal client’s problems, providing value and expertise, and that you’re a pro at what you do.
The other 20% should be reserved for sales-y content. Get creative and talk about what you do in your business without selling and promoting all the time.
3. Am I nurturing my followers?
You may be on social media to promote your travel business, but remember that your ideal client is on social media first to connect with others and have conversations.
If you can take a moment to interact with your followers in a meaningful and personal way, you’ll build brand awarenesses, stronger connections and set yourself up to convert your followers into bookings.
Comment on their content, react to their stories, sent them a hello when they first follow you. It takes time and commitment but it’s totally worth it.
When you do this, you become less of a stranger and more someone they know, like and trust, and that’s when the magic happens — they’re much more likely to book with you than another travel advisor.
Remember that this is something you want to do over time, not just once, and forget about it. See how you can nurture your followers with 5 minutes a day through the related article.
4. Am I showing the person behind the business?
Putting yourself out there is an important part of building trust with your followers. It’s impossible for people to feel connected to you when they don’t know WHO they are connecting with.
When you make yourself a part of your content it’s also easier to stand out in your followers minds, because there’s only one you.
Here are a few things you can do:
- Share photos of yourself in your feeds
- Show up in your stories
- Create video content like lives and Reels
Ready to roll up your sleeves and get to work? Take a critical eye to your social media profiles and ask yourself these four questions. When you can answer yes to all four you’ll be well on your way to turning your followers into clients, and growing your travel business.