How To Use Instagram Reels For Your Travel Business

So what is Instagram Reels, and how can travel agents use them as part of their social media strategy? Let’s get into it!

What are Reels?

Instagram Reels is a brand new way to create fun and engaging video content on Instagram. Instagram users can record and put together video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. Reels can be up to 15 seconds in length.

You can access Reels by opening up the Instagram app, and selecting the camera icon in the top left corner of the screen. You’ll see that the window to create Instagram Stories appears. Swipe left to access the Reels tab.

Under the Reels tab you’ll have access to four main features. Music, speed, stickers and a timer.

The music tab is where you can search a huge database of songs to choose from and use in your Reel. Some users don’t have music capabilities yet. If you don’t see the music icon, it means Instagram hasn’t rolled it out to your account yet.

You also have the option to borrow music and audio from Reels that have already been posted.

On top of being able to add music, you can also speed up and slow down your videos. Maybe you want to film a slow motion cannon ball into a  pool, or a Baywatch-inspired run down the beach into the ocean — you can do that with this feature.

There are a few other handy video editing tools, including a library of video effects and a countdown timer for when you want to film clips hands free.

When you’re ready to create your Reel, open up the Instagram Story camera and select the Reels option.

You have the option to film a clip or select clips from your phone. If you’re filming a clip, you have the option to select your speed or set a timer for how long you’d like your video clip to be. Your video can be one 15-second video, or a series of clips you put together.

Once you’ve filmed your clip or selected it, you have the option to go back and trim it if needed.

If you’re happy with your clip, or series of clips, click the next button to start adding text, stickers and other elements.

When you’re finished, you can edit the cover photo with a video thumbnail or add a cover from your camera roll.

And now it’s time to share your Reel! I recommend adding a quick and snappy caption, and relevant hashtags based on your niche and location. You can share the Reel to your Stories or to the new Reels tab on your profile. Under the Reels tab is where all of your followers will see your Reels.

Using Reels For Your Travel Business

If you’re already using Instagram for your travel business, it’s worth giving Reels a try. Reels are a great way to create short pieces of relevant content for your audience. It used to be that you had to slave away to create video content, but Instagram is providing a platform with editing features already built in. You can now create dynamic videos in a few steps!

What should travel agents post in Reels?

Educational Content

Start with educational content. As a travel agent you’re a wealth of information, so use that to your advantage. Share content like your top 3 post-pandemic travel tips, 5 Caribbean islands that are perfect for romance travel or start a series of Reels sharing pro tips from a travel advisor. Always remember to think of your ideal client and what they would find most helpful and interesting. And of course, make sure things are fun. Reels are meant to be fun! No stuffy, overly factual information-packed content. Keep it light.

Inspirational Content

You’ve probably already seen those dreamy Reels of jetsetting travel bloggers sharing their travels. It’s a great idea for you to hop on this bandwagon too! People love travel inspiration, and you can create Reels around the destinations you specialize in booking.

Connection Content

You should be front and center in some of your Reels too! You want your followers to feel a connection to you — it’s all about growing that know, like and trust factor, and Reels are great for showing your personality. Film a quick three-step Reel of you making your favorite tropical drink recipe, share a behind the scenes look at your day in 15 seconds, or take advantage of all of the photos and videos you’ve taken on your past travels to create some #throwback content.

Some examples

A quick, snappy, three-step video

Busting myths

Bucket list inspiration

Want some more insights on Reels? Check out this step-by-step video as I create some Reels! ?

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