Avoid This Marketing Mistake Way Too Many Travel Advisors Make
Travel Advisors: While You’re Busy Marketing Destinations and Properties, Who’s Marketing Your Business? If you’re using up all of your marketing real estate to feature destinations and hotels, you’re throwing opportunities to get more inquiries away.
I’m not saying you should never talk about suppliers or post about destinations — I’m saying that the majority of your content should focus on persuading consumers they need your services.
If you’re only ever highlighting all of the interesting things to do in Iceland or Ocho Rios and posting about the national dish of Peru, your actual power and value as a travel advisor gets completely lost in translation.
You’re also building your marketing on a very shaky house of cards. People can book Iceland, Ocho Rios or Peru in lots of different ways — through an OTA, through another advisor, even.
If you’re focused on selling people on all of the reasons they should go to those destinations, but you’re not reinforcing the reasons they need to plan their trip with you, you’re wasting a valuable marketing opportunity.
My advice? Focus less on the fluff — the national dishes, the activities, the inspiration — and focus on putting your service offering at the forefront of your marketing.
Talk about what you’re planning for clients right now
Highlight the properties you’re recommending to clients and talk about WHY you’re recommending them
Talk about a destination and why you personally love traveling there
Answer a top question you get asked about a destination you specialize in
Share a client testimonial
All of the above post ideas focus on you as the guide, the expert and the bridge to the destinations and hotels that you can book. And THAT, my friend, is the key. Never cut yourself out of the equation by only focusing your marketing on other brands. They’ll be just fine without you, but YOU are the only one marketing you.
